Programs like Illustrator deal with vector graphics, which is basically your computer doing quick maths to follow a path, so the graphics can be rendered at any size – you want your graphics on the side of a skyscraper? No problem! This means that the dimensions of your image are finite, and if you blow it up too big, or zoom in too far, you’re going to end up with a screen full of pixels. Programs like photoshop work with raster graphics, which is basically pixel data. But this isn’t the case! Illustrator is a fantastic program for creating vector graphics. So when I first started as a content creator, I always ignored Illustrator because I thought it was similar to Photoshop. You can also easily change the dimensions of an image, and use the Save for Web feature to save a high-quality image, with a low file size – perfect for web graphics. Even doing fancy things like removing backgrounds, which we’ve covered in an episode of Giant Wednesday Creative! Within Photoshop, you can edit existing photos to adjust the lighting and then save them as a format that works for you. Photoshop is the program to use when you want to easily edit your photos and create new graphics for your website or marketing materials. I mean, it’s literally become a term in the dictionary. So unless you’ve been living under a rock, you should have a fairly basic idea of what Photoshop is. So let’s go through the big dogs of the Creative Cloud and see how they can each help take your marketing to new heights.
If you’re new to the incredible possibilities of Adobe software, you may be a little intimidated by the level of choice. So long as you are subscribed, you always have access to the latest versions and the best tools for your content creation.īut with great power, comes great… confusion? It used to be several years ago that you had to buy Adobe programs separately, or as a bundle, but you were basically locked into one version of the program, with the need to upgrade every time Adobe brought out some shiny new features.īring on the pain of moving the old version you paid for into the recycling bin…īut thanks to Adobe’s clever marketing, the Creative Cloud (or CC) is a subscription service that gives you access to the latest tools and programs from the Adobe arsenal. Well let’s find out, I’m Alex, and this Giant Wednesday. This is no way endorsed, I’m just a big fan. If you’re looking to create some sweet new content for your business to help with your marketing, you really don’t need to look any further than the Adobe Suite.īut with so many separate programs to choose from, which one is best for you?
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